Designer Guild Kids Established in 1970 by Tricia Guild, Designers Guild are recognised as one of the UK's leading designers of fabrics, wall coverings, upholstery and bed and bath collections. The Designer Guild Kids collection aims to capture and inspire your child's imagination with a large selection of colourful, confident and playful designs with a sprinkle of enchantment. With hardwearing dhurries, painterly, to extravagant shaped rugs alive with character. Rugs to brighten and encourage that are superior in quality.