Genova Rugs Genova Rugs are power loomed with an 80% Viscose and 20% Chenille pile in a large selection of contemporary abstract designs. The stunning art silk detailing shimmers and looks great mixed with the chenille yarns that use a high/low, textured pile. Genova Rugs have a pile height of 5mm and have an anti slip backing. Choose from three standard rectangular sizes available to buy online with huge savings against high st prices.