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Sincerity Modern Rugs Sincerity Modern Rugs are popular due to their colour, energy and softness from the heatset polypropylene pile. Choose from five amazing designs and a staggering 21 colour options from this stylish collection. Sincerity Rugs are very easily maintained, stain resistant, colourfast and moth proof. Choose from three standard rectangular sizes available to buy online or in our showroom with huge discounts against High St prices.