William Yeoward Rugs William Yeoward is branded one of London's leading creative forces. He is known for his sophisticated, elegant and highly individual style which is demonstrated in this exciting collection. Each rug in this collection has been beautifully designed and exquisitely produced with inspiration from so many elements of everyday life. William Yeoman believes that a rug makes a frame on which to decorate, a platform in which to work the magic of a well-ordered room. The large selection of unique and vibrant designs are available in three standard rectangular sizes.