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bellybutton Rugs bellybutton rugs will provide the perfect finishing touch for your baby's nursery or older childs's bedroom. Choose from a selection of dreamy designs which are available in a choice of heavenly pastel colour shades. Bellybutton rugs have a thick and unbelievably soft pile which is perfect for little hands, feet and knees! Only the very best materials for their products, 100% super soft, OEKO-TEX-certified New Zealand wool and a whole lot of love. After all, only the best is good enough for your kids!