William Yeoward: The Man, The Brand and The Designer
[title size="2" content_align="center" style_type="none" sep_color="" margin_top="" margin_bottom="" class="" id=""]Designer Brand in Focus: William Yeoward[/title][imageframe lightbox="no" lightbox_image="" style_type="none" hover_type="none" bordercolor="" bordersize="0px" borderradius="0" stylecolor="" align="none" link="" linktarget="_self" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" hide_on_mobile="no" class="" id=""] 
[/imageframe][separator style_type="none" top_margin="10px" bottom_margin="10px" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][title size="2" content_align="left" style_type="double solid" sep_color="" margin_top="" margin_bottom="" class="" id=""]30 Years of William Yeoward Design[/title][fusion_text]William Yeoward is one of England’s most prolific designers. We discover the key influences behind his glorious crystal, timelessly rich furniture and exuberant fabric designs.[/fusion_text][imageframe lightbox="no" lightbox_image="" style_type="none" hover_type="none" bordercolor="" bordersize="0px" borderradius="0" stylecolor="" align="none" link="" linktarget="_self" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" hide_on_mobile="no" class="" id=""] 
[/imageframe][separator style_type="none" top_margin="10px" bottom_margin="10px" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]In your own words describe your unique style and creative aesthetic?[/title][fusion_text]My style is very much based on archival references and in my latest “book blue and white and other stories”. I quote “When you have one foot in the past and one in the future you will probably find THE PRESENT”.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]When starting a new project, what is your creative process?[/title][fusion_text]It’s an odd thing to say but the creative journey is all about “the result”. By this I mean that I have a clear idea drawn from much previous thought and rumination on what I want to achieve. So, for example, I see colour far in the future and by the time I’m ready to work on the product I have clarity.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]Out of the creative people, you have worked with, who is it that you respect and admire the most?[/title][fusion_text]Dawn mellow one-time CEO of Bergdorf Goodman store in Manhattan for her steely vision of great design both in fashion and home. She is much missed.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]When looking for inspiration is there a particular thing you do to get inspired?[/title][fusion_text]Walk and think and look, today I’m off to Matisse at the royal academy…. who knows what will happen but I will be inspired and what I see will not be used in anything in that context but be put into a huge mental cauldron of ideas.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]What’s the best way for someone to add the ‘William Yeoward look’ into their home? [/title][fusion_text]Gently does it! A little bit at a time. Shopping at Yeoward should not be instant gratification followed by years of disappointment it should be a lasting joy! [/fusion_text][/one_full][title size="2" content_align="left" style_type="double solid" sep_color="" margin_top="" margin_bottom="" class="" id=""]The New Designer Collection[/title][fusion_text]Since the brand founded in 1983, the brand enjoys an enviable reputation for its innovation and faultless quality in concept, design and execution in product for the home.[/fusion_text][images picture_size="auto" hover_type="none" autoplay="yes" columns="3" column_spacing="5" scroll_items="" show_nav="yes" mouse_scroll="no" border="yes" lightbox="yes" class="" id=""][image link="https://www.therugseller.co.uk/amitta-rugs-in-cloud-by-william-yeoward/p-33-27956-41903-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Amitta-Cloud1.jpg" alt="Amitta rugs in Cloud by William Yeoward"][image link="https://www.therugseller.co.uk/carlotta-rugs-in-brick-by-william-yeoward/p-33-27956-41894-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Carlotta-Brick1.jpg" alt="Carlotta rugs in Brick by William Yeoward"][image link="https://www.therugseller.co.uk/carlotta-rugs-in-clemenine-by-william-yeoward/p-33-27956-41894-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Carlotta-Clementine1.jpg" alt="Carlotta rugs in Clemenine by William Yeoward"][image link="https://www.therugseller.co.uk/draxon-rugs-in-russet-by-william-yeoward/p-33-27956-41900-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Draxon-Russet1.jpg" alt="Draxon rugs in Russet by William Yeoward"][image link="https://www.therugseller.co.uk/pebbles-rugs-in-woad-by-william-yeoward/p-33-27956-41898-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Pebbles-Woad1.jpg" alt="Pebbles rugs in Woad by William Yeoward"][image link="https://www.therugseller.co.uk/raggs-rugs-in-denim-by-william-yeoward/p-33-27956-41896-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Raggs-Denim1.jpg" alt="Raggs rugs in Denim by William Yeoward"][image link="https://www.therugseller.co.uk/rhoscolyn-rugs-in-biscuit-by-william-yeoward/p-33-27956-41895-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Rhoscolyn-Biscuit1.jpg" alt="Rhoscolyn rugs in Biscuit by William Yeoward"][image link="https://www.therugseller.co.uk/rhoscolyn-rugs-in-cloud-by-william-yeoward/p-33-27956-41895-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Rhoscolyn-Cloud1.jpg" alt="Rhoscolyn rugs in Cloud by William Yeoward"][image link="https://www.therugseller.co.uk/rhoscolyn-rugs-in-cobalt-by-william-yeoward/p-33-27956-41895-2" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Rhoscolyn-Cobalt1.jpg" alt="Rhoscolyn rugs in Cobalt by William Yeoward"][image link="https://www.therugseller.co.uk/riviere-rugs-in-biscuit-by-william-yeoward/p-33-27956-41902-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Riviere-Biscuit1.jpg" alt="Riviere rugs in Biscuit by William Yeoward"][image link="https://www.therugseller.co.uk/riviere-rugs-in-marine-by-william-yeoward/p-33-27956-41902-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Riviere-Marine1.jpg" alt="Riviere rugs in Marine by William Yeoward"][image link="https://www.therugseller.co.uk/ronalsay-rugs-in-sky-by-william-yeoward/p-33-27956-41897-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Ronalsay-Sky1.jpg" alt="Ronalsay rugs in Sky by William Yeoward"][image link="https://www.therugseller.co.uk/teidi-rugs-in-ruby-by-william-yeoward/p-33-27956-41901-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Teidi-Ruby1.jpg" alt="Teidi rugs in Ruby by William Yeoward"][image link="https://www.therugseller.co.uk/teidi-rugs-in-woad-by-william-yeoward/p-33-27956-41901-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Teidi-Woad1.jpg" alt="Teidi rugs in Woad by William Yeoward"][image link="https://www.therugseller.co.uk/venezia-rugs-in-slate-by-william-yeoward/p-33-27956-41899-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Venezia-Slate-Biscuit1.jpg" alt="Venezia rugs in Slate by William Yeoward"][/images][fusion_text]Thank you William, for taking the time to answer our questions! We are proud to feature your designs on our main site, also click here to get the look.[/fusion_text]
[/imageframe][separator style_type="none" top_margin="10px" bottom_margin="10px" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][title size="2" content_align="left" style_type="double solid" sep_color="" margin_top="" margin_bottom="" class="" id=""]30 Years of William Yeoward Design[/title][fusion_text]William Yeoward is one of England’s most prolific designers. We discover the key influences behind his glorious crystal, timelessly rich furniture and exuberant fabric designs.[/fusion_text][imageframe lightbox="no" lightbox_image="" style_type="none" hover_type="none" bordercolor="" bordersize="0px" borderradius="0" stylecolor="" align="none" link="" linktarget="_self" animation_type="0" animation_direction="down" animation_speed="0.1" animation_offset="" hide_on_mobile="no" class="" id=""] [/imageframe][separator style_type="none" top_margin="10px" bottom_margin="10px" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" class="" id=""][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]In your own words describe your unique style and creative aesthetic?[/title][fusion_text]My style is very much based on archival references and in my latest “book blue and white and other stories”. I quote “When you have one foot in the past and one in the future you will probably find THE PRESENT”.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]When starting a new project, what is your creative process?[/title][fusion_text]It’s an odd thing to say but the creative journey is all about “the result”. By this I mean that I have a clear idea drawn from much previous thought and rumination on what I want to achieve. So, for example, I see colour far in the future and by the time I’m ready to work on the product I have clarity.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]Out of the creative people, you have worked with, who is it that you respect and admire the most?[/title][fusion_text]Dawn mellow one-time CEO of Bergdorf Goodman store in Manhattan for her steely vision of great design both in fashion and home. She is much missed.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]When looking for inspiration is there a particular thing you do to get inspired?[/title][fusion_text]Walk and think and look, today I’m off to Matisse at the royal academy…. who knows what will happen but I will be inspired and what I see will not be used in anything in that context but be put into a huge mental cauldron of ideas.[/fusion_text][/one_full][one_full last="yes" spacing="yes" center_content="no" hide_on_mobile="no" background_color="" background_image="" background_repeat="no-repeat" background_position="left top" hover_type="none" link="" border_position="all" border_size="0px" border_color="" border_style="" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="" animation_speed="0.1" animation_offset="" class="" id=""][title size="3" content_align="left" style_type="default" sep_color="" margin_top="" margin_bottom="" class="" id=""]What’s the best way for someone to add the ‘William Yeoward look’ into their home? [/title][fusion_text]Gently does it! A little bit at a time. Shopping at Yeoward should not be instant gratification followed by years of disappointment it should be a lasting joy! [/fusion_text][/one_full][title size="2" content_align="left" style_type="double solid" sep_color="" margin_top="" margin_bottom="" class="" id=""]The New Designer Collection[/title][fusion_text]Since the brand founded in 1983, the brand enjoys an enviable reputation for its innovation and faultless quality in concept, design and execution in product for the home.[/fusion_text][images picture_size="auto" hover_type="none" autoplay="yes" columns="3" column_spacing="5" scroll_items="" show_nav="yes" mouse_scroll="no" border="yes" lightbox="yes" class="" id=""][image link="https://www.therugseller.co.uk/amitta-rugs-in-cloud-by-william-yeoward/p-33-27956-41903-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Amitta-Cloud1.jpg" alt="Amitta rugs in Cloud by William Yeoward"][image link="https://www.therugseller.co.uk/carlotta-rugs-in-brick-by-william-yeoward/p-33-27956-41894-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Carlotta-Brick1.jpg" alt="Carlotta rugs in Brick by William Yeoward"][image link="https://www.therugseller.co.uk/carlotta-rugs-in-clemenine-by-william-yeoward/p-33-27956-41894-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Carlotta-Clementine1.jpg" alt="Carlotta rugs in Clemenine by William Yeoward"][image link="https://www.therugseller.co.uk/draxon-rugs-in-russet-by-william-yeoward/p-33-27956-41900-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Draxon-Russet1.jpg" alt="Draxon rugs in Russet by William Yeoward"][image link="https://www.therugseller.co.uk/pebbles-rugs-in-woad-by-william-yeoward/p-33-27956-41898-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Pebbles-Woad1.jpg" alt="Pebbles rugs in Woad by William Yeoward"][image link="https://www.therugseller.co.uk/raggs-rugs-in-denim-by-william-yeoward/p-33-27956-41896-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Raggs-Denim1.jpg" alt="Raggs rugs in Denim by William Yeoward"][image link="https://www.therugseller.co.uk/rhoscolyn-rugs-in-biscuit-by-william-yeoward/p-33-27956-41895-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Rhoscolyn-Biscuit1.jpg" alt="Rhoscolyn rugs in Biscuit by William Yeoward"][image link="https://www.therugseller.co.uk/rhoscolyn-rugs-in-cloud-by-william-yeoward/p-33-27956-41895-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Rhoscolyn-Cloud1.jpg" alt="Rhoscolyn rugs in Cloud by William Yeoward"][image link="https://www.therugseller.co.uk/rhoscolyn-rugs-in-cobalt-by-william-yeoward/p-33-27956-41895-2" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Rhoscolyn-Cobalt1.jpg" alt="Rhoscolyn rugs in Cobalt by William Yeoward"][image link="https://www.therugseller.co.uk/riviere-rugs-in-biscuit-by-william-yeoward/p-33-27956-41902-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Riviere-Biscuit1.jpg" alt="Riviere rugs in Biscuit by William Yeoward"][image link="https://www.therugseller.co.uk/riviere-rugs-in-marine-by-william-yeoward/p-33-27956-41902-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Riviere-Marine1.jpg" alt="Riviere rugs in Marine by William Yeoward"][image link="https://www.therugseller.co.uk/ronalsay-rugs-in-sky-by-william-yeoward/p-33-27956-41897-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Ronalsay-Sky1.jpg" alt="Ronalsay rugs in Sky by William Yeoward"][image link="https://www.therugseller.co.uk/teidi-rugs-in-ruby-by-william-yeoward/p-33-27956-41901-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Teidi-Ruby1.jpg" alt="Teidi rugs in Ruby by William Yeoward"][image link="https://www.therugseller.co.uk/teidi-rugs-in-woad-by-william-yeoward/p-33-27956-41901-1" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Teidi-Woad1.jpg" alt="Teidi rugs in Woad by William Yeoward"][image link="https://www.therugseller.co.uk/venezia-rugs-in-slate-by-william-yeoward/p-33-27956-41899-0" linktarget="_blank" image="http://s1047411003.websitehome.co.uk/blog/wp-content/uploads/2017/10/Venezia-Slate-Biscuit1.jpg" alt="Venezia rugs in Slate by William Yeoward"][/images][fusion_text]Thank you William, for taking the time to answer our questions! We are proud to feature your designs on our main site, also click here to get the look.[/fusion_text]