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Rug Guru Rug Guru is a specialist brand featuring luxury rugs designed to liberate your senses. Not only can you add a touch of style to your home but you will also FEEL the luxury with a selection of high quality materials and craftmanship that is the signature of the Rug Guru brand. The collection has been influenced by knowledge and expertise from weavers around the globe to create a selection of rugs driven by passion and an eye for the finer things in life. Connect your senses and emotions....See it, Touch it, Want it.